The largest waterfall in the world. Victoria Falls. Photo credit: victoriafallstourism.org
The Zimbabwe Tourism Authority (ZTA) has opened tourism offices in Beijing and Shanghai in China.
“This initiative comes at an opportune time when Zimbabwe is really looking at intensifying its marketing efforts in major source markets like China, which is in line with the Vision 2030: National Tourism Recovery and Growth Strategy. This tourism project illustrates efforts that will go a long towards doubling tourists to Zimbabwe from China in the near future,” Environment, Tourism and Hospitality Industry minister Priscah Mupfumira told Zimbabwean media.
Chinese visitors to Zimbabwe have grown from 14 407 arrivals recorded in 2017 to 19 428 last year.