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VisitBritain has opened a new office in the Saudi capital city Riyadh to attract more visitors from Saudi Arabia, the Travel Mole website reported,
It is the first Western tourism board to establish a presence in the country. It has also appointed Saudi national Badr Almandeel as VisitBritain Country Representative, British Ambassador to Saudi Arabia Simon Collis said
“The new office in Riyadh will see us engage more effectively with potential visitors to Britain, converting aspiration to visit into bookings and inspiring more Saudi Arabians to book a trip now to come and explore our nations and regions”, VisitBritain chief executive Sally Balcombe said.
“And with the UK offering excellent value at the moment, particularly for luxury goods, it is a great time to come to Britain.”
As of the end of January 2017, Britain was 14% cheaper for visitors from Saudi Arabia compared with the same month in 2016.
The opening of the tourism office comes after a campaign was launched with Al Tayyar Travel Group Holding Company designed to promote London, Manchester and Edinburgh.
The campaign will offer exclusive summer family travel packages to the UK and will offer Saudi travellers an exclusive upgrade to their visa processing through UK Visa and Immigration.
Saudi Arabians spend on average £3,769 per visit, more than six times the average for all markets.
They also stay longer than other international visitors with an average length of stay of 18 nights, compared to an average of 8 nights for all markets.
News source: www.travelmole.com
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