Paris on Monday launched a major drive to attract tourists to the French capital city following an alarming drop in visitor numbers after the November 2015 terror attacks and a wave of protests and transport strikes, France24.com reprted today.
Mayor Anne Hidalgo and Foreign Minister Jean-Marc Ayrault today announced an advertising campaign, jointly funded by City Hall and the state, to lure visitors back to the City of Light.
“The objective is to reassure both visitors and professionals in the city about the security situation in Paris and to project a positive and enthusiastic message that makes Paris a desirable destination again,” they said in a shared statement.
For Paris residents, life in the city has mostly returned to normal since the November 13 terrorist attacks. But the number of visitors to the capital, vital to its economy, has plummeted, and the effort to entice tourists back has been hampered by a recent wave of sometimes violent social unrest against proposed changes to France’s employment law.
Figures provided by the Paris tourist board show that the number of Japanese tourists was down 56% in the first quarter of 2016 compared to the previous year while 35% fewer Russian visitors came to Paris. The number of Chinese tourists, which reached a record 1.2 million in 2015, fell by 13.9%.
Accordng to an MKG Hospitality report in January, the November attacks cost hotels in Paris 270 million euros in lost revenue.
See the full story here: http://www.france24.com/en/20160530-france-paris-launches-bid-lure-frightened-tourists-november-13-2015-strikes-protests
News source: www.france24.com
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