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Etihad Airways, the United Arab Emirates national carrier, based in the federal capital Abu Dhabi, has signed a Memorandum of Understanding (MOU) with the Abu Dhabi Tourism & Culture Authority, and also with Miral Asset Management (Miral), which oversees the development and management of a range of hospitality, sports, entertainment, retail and leisure destinations on Yas Island, gulfnews.com reported.
The two MOUs aim to cement stronger ties between the three parties, and promote the global appeal of Abu Dhabi as a year-round tourist, business and cultural destination.
The signing ceremony, which took place today at the Ferrari World theme park on Yas Island, was attended by senior management and board members from Etihad Airways, TCA Abu Dhabi and Miral.
The exclusive partnership aims to see the three parties drive the Growth of inbound destination and stopover tourism to Abu Dhabi by joining forces on various strategic activities, including co-branded marketing and communication, market intelligence and data exchange, cruise industry support, loyalty and affinity programmes, and business and leisure events within the emirate and around the world.
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