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Travel site Musafir.com has partnered with the Vienna Tourism Board, traveldailymedia.com reported.
Musafir.com is an Internet-based travel agency, based in Sharjah, United Arab Emirates and Mumbai, India
The companies have announced a joint campaign to promote Vienna as a key cultural destination for leisure travellers. The partnership seeks to build cultural awareness and boost tourism to Vienna.
An integrated online campaign has been planned and will highlight wide range of cultural, artistic, and leisure options available for visitors to Vienna.
Julia Jakoubek, team manager of digital marketing at Vienna Tourist Board said: “We have been advertising Vienna on the Arabian market for some time now, but this is our first partnership with a local online travel agency on a large scale. Working with musafir.com will help us showcase to Arabian travelers that Vienna offers everything for a perfect holiday.”
Musafir.com also aims to play a vital role in acquiring customers through its mobile travel app which was launched earlier this year and aspires to have 100,000 active users by end of 2015.
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