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Maseru, Capital of Lesotho
Lesotho has announced that the country is to go into high gear in a drive to attract more tourists to the country, according to the Lesotho Tourism Development Corporation.
At the heart of their goals will be efforts to improve facilities, boost the contribution that tourism makes to the national economy and increase job creation within the tourism and associated business sectors.
With 2.5% of the national GDP derived from tourism, there is massive potential for the country to grow the contribution of tourism to the economy and make Lesotho a ‘go to’ destination, says Mr Mpaiphele Dyson Maqutu, the CEO of Lesotho Tourism Development Corporation (LTDC).
Tourism has the potential to increase employment opportunities for Basotho’s. After mining and textile manufacturing, tourism is the next highest employment generator in the country.
“It was the realisation that there were real, untapped opportunities for job creation and even infrastructural growth that could be driven by tourism, which galvanised government. The challenge is to develop a sector which presently derives 15% of its income from the sales of food, beverages and 63% from the provision of accommodation,” says Mr Maqutu.
Read at the Whole story at www.allafrica.com/stories/201505112746.html
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