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Kuala Lumpur. Photo credit: Dreamstime
The Mayor of Kuala Lumpur (KL), Datuk Seri Mohamed Amin Nordin Abd Aziz yesterday unveiled Kuala Lumpur Tourism Bureau and City Hall’s plans to boost tourism and travel to the Malaysian capital city, the most notable of which is the official ‘brand identity of KL’ – complete with a new logo and tagline. Here it is:
Image: Kuala Lumpur Tourism Bureau
Kuala Lumpur is now known as ‘A City of Contrasts & Diversity’, and tagged onto its new logo are the words ‘exciting’, ‘surprising’ and ‘enticing’.
According to the latest release, this new brand identity refers to KL’s ‘contrasting heritage, multi-cultural society and religion, diverse attractions and metropolis’. In simpler terms, KL is unique, and ‘contrasts and diversity’ is apparently the way forward to distinguish our capital city from other cities around the world.
News source: TimeOut.com Blog
Read more here: http://www.timeout.com/kuala-lumpur/blog/this-is-kl-citys-new-branding-and-tagline-042616
Please note: Kuala Lumpur is one of the two capitals of Malaysia, and the seat of the King, the Parliament, and foreign embassies, while the city of Putrajaya, 25 kilometers south of KL, is the administrative capital and the seat of government.
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