EDINBURGH AIRPORT HAILS NEW TOURISM CAMPAIGN

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A dramatic sound and light installation in St Andrew Square, a design expo at Edinburgh Airport and a celebration of style at the National Museum of Scotland are to be held in the Scottish capital next year as part of a new tourism campaign, www.edinburghnews.scotsman reported.

The Edinburgh International Science Festival, the Royal Botanic Garden and the Filmhouse will also be taking part in Scotland’s first ever year of architecture and design.

More than 420 events will be held the length and breadth of the country for the Scottish Government-backed Year of Innovation, Architecture and Design, which follows celebrations of the county’s Food and drink, wild landscapes and the cultural scene.

The £800,000 initiative – which will include a dedicated Festival of Architecture running from spring until autumn – aims to “shine the spotlight on some of Scotland’s greatest assets, icons and hidden gems”.

The Royal Scottish National Orchestra will be helping to cast St Andrew Square in a new light in a two-month project celebrating connections between Scotland and Europe and drawing inspiration from the work of early photographic pioneers Hill and Adamson.

The Botanics will be hosting a weekend of special activities to celebrate the official launch of an 18th century cottage, which has been painstakingly rebuilt at the attraction. 
The Filmhouse will stage a month of specially-chosen films inspired by the tourism campaign, which coincides with the unveiling of ten new art, design, fashion, science and technology galleries at the National Museum of Scotland in the summer.

Gordon Dewar, Chief Executive, Edinburgh Airport said: “This exciting showcase and its accompanying events programme will promote Scotland’s contemporary designers and makers nationally and internationally.”

“As the busiest airport in Scotland the Design Expo has the real potential to celebrate and showcase sophisticated design in a world-class display to an unprecedented audience.”

Read more at www.edinburghnews.scotsman.com/news/edinburgh-airport-hails-new-tourism-campaign-1-3953670

Source: www.edinburghnews.scotsman.com

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